The holiday is just around the corner, and retailers are gearing up for a busy season. Retailers are anticipating a strong demand for costumes, particularly for popular characters from movies and TV shows. Retailers are also expecting a surge in sales for candy, especially for popular Halloween candy brands. The holiday season is a significant economic driver for many businesses, generating billions of dollars in revenue.

The pandemic significantly impacted consumer behavior, causing a shift in spending priorities and a rise in online activities. However, Halloween, with its emphasis on social gathering and community engagement, remained relatively unaffected.

Spending on children’s costumes is expected to hit $1.3 billion.