The film’s success is attributed to its unique blend of humor, horror, and family-friendly themes. This unique blend has resonated with audiences of all ages, making it a box office hit. The film’s success is also attributed to its strong marketing campaign. The marketing campaign has been effective in generating buzz and excitement for the film, and it has helped to attract a wide audience. The film’s success is also attributed to its timely release. The film was released in the weeks leading up to Halloween, which is a prime time for horror movies.

The film’s marketing campaign has been described as “unconventional” and “experimental,” with a focus on social media and online platforms. The campaign has been praised for its creativity and originality, but some critics have questioned its effectiveness in reaching a wider audience. The film’s release date was chosen strategically, aiming to capitalize on the Halloween season. The timing was intended to capitalize on the popularity of horror films and the heightened interest in the genre during the holiday.

The film’s total gross is now $12.5 million, making it the fourth-highest grossing film of the weekend. The weekend’s top three spots were taken by “Barbie,” “Oppenheimer,” and “The Super Mario Bros.