Summary

The National Retail Federation (NRF), a well-respected organization in the retail industry, recently conducted a survey to gauge consumer preferences for Halloween costumes. This annual survey provides valuable insights into the trends shaping the holiday, offering retailers and consumers alike a glimpse into what costumes are likely to be popular this year.

The popularity of these costumes is driven by a combination of factors, including the timeless appeal of these characters, their versatility, and the ease of finding them. Timeless appeal: The ghost, princess, and witch are all characters that have been around for centuries, with enduring popularity across generations.

Online retailers are the new kings of Halloween costumes.

The NRF’s data reveals a significant trend: the rise of online shopping for costumes. This trend is attributed to the convenience and accessibility offered by online retailers.