The National Retail Federation found that Americans are planning to slightly cutback on their Halloween spending this year after last year’s record-breaking holiday. In its latest survey, the National Retail Federation said it expects Americans to spend $11.6 billion on Halloween in 2024, which is down from $12.2 billion a year earlier. Costumes and decorations are expected to be Americans’ top two Halloween expenses. Last year, Americans spent about $4.1 billion on costumes. This year, it’s expected to be $3.8 billion. Decoration spending is expected to drop from $3.9 billion a year ago to $3.8 billion this year. RELATED STORY | Which Halloween candies pair best with your favorite wine

This early buying trend is attributed to several factors, including the rising cost of living, inflation, and the desire for a more convenient shopping experience. Consumers are seeking to avoid the potential pitfalls of last year’s Halloween rush, which saw long lines, limited stock, and inflated prices. The NRF also highlights the growing popularity of online shopping for Halloween costumes and decorations.

The survey revealed that superheroes are the most popular Halloween costume choice for children and adults alike. The survey also found that the average cost of a Halloween costume is $30. The survey found that the most popular Halloween costumes for children are: 1. Superhero 2. Princess 3. Witch 4. Pirate 5.

**Top 10 Costumes by Category (2023)**

* **Adults:**
1. Witch
2. Vampire
3. Pirate
4. Superhero
5. Angel
6. Zombie
7. Ghost
8. Cowboy
9.