Cosplay

A cosplay is the activity and performance art in which participants called cosplayers wear costumes and fashion accessories to represent a specific character. Cosplayers often interact to create a subculture, and a broader use of the term "cosplay" applies to any costumed role-playing in venues apart from the stage. Any entity that lends itself to dramatic interpretation may be taken up as a subject.

Favorite sources include anime, cartoons, manga, comic books, television series, musical artists, video games, memes, and in some cases, original characters.
The term has been adopted as slang, often in politics, to mean someone pretending to play a role or take on a personality disingenuously.

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Source: Wikipedia · Image: Wikimedia Commons · CC BY 2.0